What we have learnt about our three textual analysis

I have learnt many things from my three textual analysis. The things i have learnt are how other music video's attract the audience's attention to actually listen to the song. We also learnt that to attract a specific group of people you need to include different things. That's why we decided for each of the rappers to be based on different things such as when SK was rapping as he said "Buy me an AK" you could actually see gunshots with the glass cracks to actually help the audience understand what type of AK he meant. In our music video we had three rappers, Tignatius, SK and Tinie Turban. Tinie Turban represented his religion, SK represented his wealth and Tignatius represented his dancing talent. We noticed that this is the main way to catch the audience's attention the way that this is what depends on whether people would actually watch and listen to you music video's and would want to buy our song's. We didn't want to copy others, the way that when they make a cover to a song they will usually rap the exact same lyrics as the original artists who actually make the song. This happens quite often. We wanted to make our music video differently so we all sat down and wrote our lyrics by our self which didn't really make it that boring for people to watch the video. The final thing i learnt from my three textual analysis was how a music video is meant to be structured. We didn't want to make our video look crazy with a lot of effects so we stayed at a minimum. We kept comparing our music video to others such as the main version of Look At Me Now - Chris Brown.

Tignatius

Pictures taken when we were discussing about the editing

SK (left), AJ (middle), Ignatius (right). SK and AJ are discussing the lyrics SK came up with 

AJ (right), Ignatius (middle), SK (left). Ignatius and SK are talking about which effects can be added in our music video.

AJ is checking out the Look At Me Now - Triple T feat SK remix

Ignatius (left), SK (middle), Tinie Turban (right). A picture of the rappers.

 Ekjot and Ignatius working on the editing deciding on what should go where.

Features

The cast of our music video were:

Tignatius - Rapper
SK - Rapper
Tinie Turban - Rapper
AJ - Producer
Ekjot - Editor
Katie - Dancer
Grace - Dancer
Abby - Dancer
Connie - Dancer
Bethan - Dancer

Igantion Records Crew:

Ingatius Santoso - Rapper, Producer, Editor, Director
Adnan Janjua - Producer, Cameraman, Artwork Artists
Ekjot Singh Sohal - Visualisation and Animation + Audio Assistant
Sohil Kapoor - Rapper, Artwork Artists, Producer

Extras:

Connor Braddick - Audio Assistant

Parental Advisory

As you can see on the front of the album cover we have a sign saying Parental Advisory. This sign mainly shows up on rap album covers. All this really means is that there are swearing involved in the album and there will have to be Parental Advisory towards younger listeners.

Ancillary Task

As you can clearly see this is the back cover of the album case. It has 10 songs that Ignatius, Tinie Turban and SK have actually rapped to before which are also found on YouTube. We thought that 10 would be enough because that is an average amount of songs which are usually on albums.

The picture shown above is the front cover. As you can see there is a dominant image. A dominant image is one which will immediately catch the viewers attention. Usually the dominant image of any album cover is a human. In our album cover due to Ignatius is the main rapper of our group we have decided to put him at the front.

The picture shown above is the part when you open the album up you have that space for the CD. We came up with the idea of a DJ record because not really many people that have albums have come up with an idea of having a record like CD.

Again due to the fact that Ignatius is the main rapper of us three we have decided to stick him on the inside left hand side of the album cover. Again there is a dominant image.

We added the screen crack effect in all parts of the album cover because we thought it would look more effective and because we thought it would look really good on the album cover too.

Calendar

The filming of our video was spread over a large amount of time the way not all of us could appear on all the dates of filming due to we were sometimes busy. We were filming from around the 16th of September to around the 3rd of November due to the way for my part of the rap music video we had to film quite alot of times. My filming wasn't always going according to plan. My scene which was shot in the town centre we did on the 28th of October. It was much easier for us to record around that time as it was getting dark around 6 o'clock so we didn't finish that late. Before we had to film around 8:00 due to that was the time it would get dark. The 3rd of November was our last day of filming and this was good because it left us with just over three weeks to finish off the editing and to add any sound effects in to make our music video more effective for when someone is watching our video for example the F1 car driving, the lady screaming and the AK47 gunshot.

Friday, 16 September 2011, 7-10pm

Tuesday, 20 September 2011, 7-10pm

Thursday, 22 September 2011, 7-10pm

Saturday, 24 September 2011, 7-10pm

Wednesday, 12 October 2011, 7-10pm

Wednesday, 26 October 2011, 6-8pm

Thursday, 3 November 2011, 5-7pm

Production Logo

The production logo was made by Ekjot. As you see we didn't want to make our production logo too basic like it was last time. So Ekjot added many effects such as the 3D look Ekjot used to make the letters stand out more. Instead of an A Ekjot decided to have a pyramid to replace it so it wouldn't look boring having just writing. There is also that light which follows around the Pyramid which makes the production logo very effective towards the viewers.

Andrew Goodwin's Music Video Theory

Andrew Goodwin identified 5 main aspects of music video that the audience should be looking out for. These 5 main aspects were Thought beats - seeing the sound, Narrative and Performance, The Star Image, Relation of visuals to Song and Technical Aspects of Music Video.

To start with i will talk about Thought Beats. The first thing to do when watching a music video is to look at the music itself. You must understand the structure of the song. Next the audience will have to look at the voice of the song. The artists voice is what is extremely unique. As you can see in our video we all sound different when we rap. Tinie Turban sounds more aggressive, Tignatius sounds in the middle of calm and aggressive and SK sounds calm.

The next main aspect i am going to talk about is the narrative and performance. Andrew Goodwin explains that music videos should ignore common narrative. This is important of the role of advertising. In our music video the performance and narrative used by all of us are completely different. In Tinie Turban's scene he is clearly shown as more of a boss, Tignatius is shown more as a dancer and SK is shown as a gangsta type of guy the way he is dressed.

The next key aspect is Star Image. The star image is another one of the most vital aspects of a music video. In our music video the star image is different in each of our parts of the music video as explained above.

The next aspect of a music video is Relation of visuals to a song.  Music video's can use a wide variety of things like images or effects to show the meaning of the lyrics to the audience. For example on SK's rap he has gunshots appearing as he say "buy me an AK" which shown the audience exactly what he was talking about when rapping.

Finally the last aspect is the Technical Aspects about a video. The technical aspects are what hold the music video together through the use of camera work, mise en scene, editing, sound, special effects etc.
Editing and speed etc are forms of the use of camera. Lighting used when producing a music video are what emphasise the main moments of a song for dramatical effect.

Letter Of Consent

It was quite hard to get permission to use the Look At Me Now instrumental in our video due to the way that the only way we would be able to get hold of Chris Brown himself was through Twitter. It took quite long to actually get a reply from Chris Brown due to he must be very busy, being known worldwide and being on of the most famous R & B singers. We managed to connect with Chris Brown over twitter to ask whether is was cool to use his tune in our music video. He was alright with it due to he let alot more people also remix to it.

Script

Tignatius:

Yeah, let’s go!

Yeah! this is Ignatius calling straight from Indonesia

It’s the biggest country, down in South East Asia

I’m just doing my thing & I hope you enjoy it

I don’t care what the haters say, cause they can’t even do shhh

Everyone has a dream & you have the right to keep chasing it

Nothing is impossible when you put your mind into it

It’s like when you go fishing, so you gotta go & get it

So, just, just, just (yeah)

Look at me now, look at my style

Wooohhh, yeahhh, look at my Ray-Bans

Look at me now, look at my girl

She’s so hot!

I’m fresh than a mofo

I was born in Indonesia, then I moved down to South Africa,

then I moved back to South East Asia, to the tiny place called Singapore,

Then God took me, all the way up north, to a tiny town called Windsor in the UK

Screw you haters im Chilaxing

Milk & 2 Sugars with the Royalty, Peace!!!

SK:

Brown model chick, goose bottle sipping

 blue aston martin, blue top missing

 uh huh, my ride was made in the UK

Ma name is sohil, they call me SK

Whats so special about today

chick its ma birthday, Buy me an ak

 Turn the tv off chick, its my birthday

Give me sumthin or stay away

im done!!!

Look at me now, look at me now

 Oh, yeah, I'm getting paper

 Look at me now, look at me now, oh

 I’m fresher than a mofo

Tinie Turban:

It’s my turn!

white model chick,  foster can sipping

 beamer benz o bentley , my Turban’s missing

 achar, my Turban was made by Ekjot

Ma name is Tinie but don’t forget the Turban

got my kurah on my wristtt, wearing famous brandssss

diamonds on my neck, money in my handdds

I got more chicks than you have now

I’m like a God, so take a bow

 yo I’m a jatt!

Look at me now, look at my turban, ahhh

Look at my kurah, look at me now

Look at my swagger

I’m fresher than a mofo

Tignatius Outro:

Ignation Records

Tignatius

SK

Tinie Turban

Tignatius & A.J:

We are fresher than a mofo   

Shots taken when rehearsing

We decided to rehearse our music video in the schools' performance area. The only reason we did this was because we knew it was a quiet spot to run through our lyrics and moves which we might do in the music video. 

Risk Assessment

One of the main things you will have to consider whaen making a music video is safety. What this does is make sure that all characters will be safe when filming and have no distractions by anyone. For example in a short film, if it is going to be filmed in a public area you will need permission to film there. there was a short film which was made last year, they had guns and blood which was involved in the making of the movie. At one point the police actually got called in and when they came they actually thought a crime was committed. We used many different locations in our video, we had to make sure each of them locations were safe to film at. Not only was it because it was in a public area but it was in the evening so crimes were most likely to be committed at them times. We also had to be fully aware of strangers.

Initial Ideas that i put towards the groups making of our music video

We have made a music video to Look at me now by Chris Brown. We have made a mix by producing our own lyrics. To write the lyrics we all went around Ignatius's house and we started to write them down. We all took part in writing the lyrics and we all helped each other. We all helped in choosing the camera shots which should be used. We even got help from Arjun who is also featured in the song even though he isn't in our group. I found a few songs which we could rap to. I came up with either Look At Me Now-Chris Brown or Dont Stop The Party-Black Eyed Peas.I also helped in the editing of my part of the video showing where to have the cuts and what type of effects to use for my part of the music video. I then made the album cover to our song Look At Me Now and added 12 of the other songs Ignatius has made off of YouTube. When i was up to record i would also help think of the locations in which we could film my part. I didnt really want to film in the skate park as Ignatius and Arjun already recorded there.

All together me and my group have decided to make a rap video to the song Look At Me Now - Chris Brown. We have all written our own lyrics which replace Chris Brown's verse. When we recording our voices to the Look At Me Now instrumental none of us were able to rap as fast as Busta Rhymes or keep the same flow as Lil Wayne. Due to the fact Chris Brown had the slowest verse we all decided to have his beat playing while we rap. We have all decided to film in Windsor not only because it was local but there were also alot of locations where graffiti were for example in the underpass and in the skate park.

Textual analysis 3

Textual Analysis 3

In this essay I’m going to talk about Busta Rhymes song called touch it (remix). Busta Rhymes used many techniques when making the video to this song. One in which was when the kids were stomping (dance) and have that singing/dance battle. It was different because nobody else includes a singing/dance battle in the beginning of a music video between 2 groups of little kids. There is another cool effect that they do within the video of touch it (remix) by Busta Rhymes. There are about 7 artists in the music video including Papoose, Dmx and Mary J Blidge etc. Each artist in the video represents one colour for example Papoose represents green and Dmx represents black. The final piece which was used in the video for touch it (remix) was when a new artist comes up to perform it will say their name at the side so that you know who will be rapping next in the video. There are different types of camera shots used in the music video such as two shots, close ups and wide shots. There are a lot of close up shots used in the video when it shows the artists face as they are singing. There are more close up shots taken in the beginning where it like runs through all the artists featured in the song such as Rah Digga, Dmx etc. The second type of camera shot which is used in the video of the song touch it (remix) is wide shot. The first wide shot which is taken in the beginning of the song is when Busta Rhymes and his friend is shown which the cheerleaders when they are about to stomp and beat box which shows you that they are a lot of people there in the room and a singing/dance battle is clearly shown at the beginning when Busta Rhymes starts rapping and then the girls start stomping (dance). Finally the last camera shot used in the music video of touch it(remix) is two shot. There are a couple of two shots used in the music video. One in which is the two shot used when Busta Rhymes gets in the shot with Rah Digga just before she is about to rap which shows that she is featured in the song. It also happens to all the other rappers in the song which also clearly shows who is involved in the song itself.

Mise En Scene

The costume me and Ignatius used compared to Arjun was completely different. When looking at Arjun when he was rapping he was all dressed in a suit and smart shoes whereas me and Ignatius were casually dressed. We were wearing things like hoodies, baggy tops and jeans etc. Our whole music video was not shot indoors at all. We were always filming outside at around 8:00 in the evening. The reason we filmed that late was because we didnt want the video to look weird where the light in the back keeps changing to light then dark. Me and Ignatius had more of a relaxed type of acting whereas Arjun had to act rich in his part. There were no make up used in our music video. The props which were used in our video were the necklaces worn by Ignatius to show he was rich and related to the music video genre. The setting was based in any place where we could actually find the graffiti. As you can see when i am rapping you see alot of graffiti behind me and it is mostly the background for my whole scene.

Teaser Trailer

This is our final version of the trailer which we have put on YouTube. This is the trailer to Look At Me Now - Tignatius feat Tinie Turban and SK

http://www.youtube.com/watch?v=SseCKu1FOQg&feature=channel_video_title

Our Album Cover

Me and adnan both wanted to make an album cover so we both decided to make a front cover to see who's one looked better. The one which looked better would then be our final front of the album cover. The one shown above is the our final album cover which was produced by Adnan. The picture was one we took in Windsor again. We found a wall behind Ignatius's flat which was where we took the picture. Our music video was also filmed there on some parts of our music video.

I decided to do the ancillary task for my group because i really wanted to get use to using Adobe Photoshop and wanted to check out the effects you can make when creating an album cover. As you can see above, this is how the album cover ended out. 

Target Audience Analysis

Our music video we have made for our A2 media studies coursework which was Look At Me Now by Chris Brown is a Rap/R&B. Rap is a huge genre under the subject of music. There are different kinds of rap such as old school or new school. There are different types of rap which appeal to different age groups. Such as rappers like Slick Rick or Foxy Brown appeal more to an older age around aged around 30 and above whereas rappers which are around now such as Drake, Lil Wayne and Trey Songz appeal to the younger group aged from around 16-29.The target audience for our rap video would be around 55% male and 45% female. There are two reasons why i say this music video is more towards the male side in the target audience, one reason to why i say it is more of a male song, which is because there aren't any women at all rapping in the video and three guys are and quite a few women are involved in the video. The reason why i say there is only a 5% difference between male and female is because the beat is more of a slow dancing beat which women usually like more then men. Just like any other rap video it all depends on money, women and cars and some talk about guns and crime. Ours is a of mix, it's a little about women, money and guns. There are many channels which might actually play our video which are channels like Flava, MTV Base or Channel AKA. The reason why this type of music video would be most likely to show on these channels are because these channels mostly show hip hop/rap and R&B songs. The target audience under the rap genre has changed alot ever since back in the days. Before when rappers like 2Pac were around they would rap mostly about their lives which appealed to everyone whereas nowadays you either like rap or you hate it. It isn't really aimed directly at someone.


There are four of the seven types of people who our video would appeal to. The four types of people are video appeal to are Explorers, Aspirers and the Mainstream.

The Explorer

The main aim of our music video to Look At Me Now - Chris Brown is to promote the rappers who are shown in the song. The same applies to any other group who are creating a music video. For us, not only does it promote Chris Brown but it also promotes the three rapping in the music video who are Tignatius, Tinie Turban and SK. The explorers are then the ones that discover the new things which have been added. Not only did it have our own lyrics, but each of us had our own style when it came to rapping.

The Aspirer

The music video we have made which is Look At Me Now - Chris Brown will majorly attract the Aspirers. The reason to why it will attract them so much is because each of the rappers included in the video each have their own style and look when rapping. Tignatius was more of a dancer when it came to singing and he was wearing casual clothes. SK was more of a laid back style. He had more of a gangsta style when it came to filming the way you saw him rapping about money, guns and women. The way he dressed was more towards the gangsta side, due to the way he was wearing hoodies, Evisu jeans, Hi-Top shoes and flashy clothing. You could clearly tell he was apart of the Middle class group. Finally Tinie Turban, he was dressed more like a boss the way he was all suited up in each of his scenes. You could clearly tell he was apart of the upper class group.

The Mainstream

The reason why our music video is appealing to the Mainstream audience is because the origins of the song already Look At Me Now by the mainstream artist known worldwide Chris Brown. This music video we have made will definitely have a huge audience around the world that this video would appeal to as it relates to most classes.

Location Shots

These were pictures we took in the Skate Park in Windsor.

Opposite the Skate Park was the second place where we started filming. It was a playground which we found which had a cool piece of graffiti which was sprayed around the court. We though graffiti would be good in the background for a music video as it gives that gangsta theme.

The final place we filmed was underpass, again it was by the skate park. The reason we filmed in the underpass was that there were more graffiti which also gave the gangsta theme.

Textual Analysis 2

I’m on one- Dj Khaled

In the video of Im on one by Dj Khaled there are many different camera shots used within the music video. Such as close ups, establishing shots and two shots. To start off with, as you see straight away in the video the credits appear saying who sings the song or who produced it, which also comes along on medium close up shots of the producer. There are a lot of medium close up camera shots used in this video. Medium close ups are used quite frequently in music video because not always does it show all the artists that sing the song. So in this video it has many medium close ups of Drake as he sings the chorus. The medium close ups shows his movement as he raps and it also shows a little of the background. Secondly I will talk about the close ups. The close up shots are used quite a lot especially when Lil Wayne is rapping the camera keeps zooming into his face as he raps in the video. There is also the shot taken near the end of Drake holding that glass which related to the lyrics as he was singing because he mentioned drinks in the chorus. Another close up was shown about half way through the video again as Drake was rapping in one section in the chorus a bottle was being poured into a glass. Finally I will talk about the Establishing shots which were used but not as much as the medium close ups or the close up shots or the artists. There were about three establishing shots used in this music video 2 in which were showing the location they were in. Just by looking at it you can tell they are rich. The other establishing shot I noticed was the ones which were taken in the beginning where Drake just opens the song, there is an establishing shot which shows all his group/crew around him.

Next I will talk about the sound used in the video of Im on one. Straight away, by hearing the tune and the beat to this song you can notice it’s a hip hop/ rap video. Straight away in the beginning you hear the producer saying his name which also shown who the song is actually by.

I will now talk about the Mise En Scene which was involved in the video. All the people in this video were wearing the same sort of things like baggy tops, track suits, hoodies and jeans. The light throughout the whole video was just from light bulbs, no natural lighting was involved. There were a lot of props used in this video to let people know it was a rap video and were trying to make themselves look rich. Such as the gold necklaces, the cups which related to the lyrics, the bottle of Bartenura Moscata wine, the hats and hoods wore by each of the rappers. Finally the location/setting of the video was shown in one of the establishing shots taken in the video showing New York, showing the big buildings but mainly it was set in an apartment where it shown all the other people just relaxing.

There weren’t many types of editing I found in this music video of Im on one by Dj Khaled. The main one really that I found out from watching the music video was at the beginning of the video you saw it raining when you saw Dj Khaled and the lady holding the umbrella’s, that scene was shown at the beginning and it looked as though that video was sort of being rewound at the end of the music video when you see the raindrops moving up instead. This was what made the video very effective due to there has only been 2 or 3 previous videos which have actually had a scene where the video rewinds to what happens in the beginning. In a way you can call a video, which uses this editing technique a unique video

As shown in the video when the artists are rapping in the song you can tell that they are gangsters, the way they use slang in their speech and the way they sound when rapping. The way they acted in the video was in like a chilling mood which also shown they are gangsters which related to the rap genre a lot.

The genre of the music video is hip hop/rap, which you will instantly notice when first listening to the song just by the way it sounds. It was easy to recognise that this song was going to be a rap video just by the looking at the artists who are featured in it and the producer of the video also gave it away that it was going to be rap.

Textual Analysis

Textual Analysis

Fast Lane

To start off with, the first way in which Fast Lane- Bad Meets Evil (Eminem ft Royce Da 5’9) is that they both share the same genre which is rap. The second way in which they sort of relate is that both of the songs are shot in one place for example Bad Meets Evil was shot in a warehouse throughout the whole video, and our music video is going to be shot in a skate park. There is a massive amount of editing used in the Fast Lane music video for example the way the words just spring their way into the screen while Eminem and Royce Da 5’9 are rapping. Another piece of editing which made the video look so good was that there were random cartoon characters that just pop into the video and move as though they are real characters e.g. when Eminem drains the lady in the fish tank, then hits the floor and walks off in a strop also related to the lyrics as they rapped. It was a very unique video the way one minute they were in a cartoon and then back to normal. There were also a load of cuts which is known as frequent cuts. The way cuts were going so quickly actually related to the tune itself the way it was quite a fast song. It was also really good when at the end the name “Bad Meets Evil” just pops out to show who it’s by, not many artists do this at the end of songs. There were a lot of different types of camera shots used in the video such as things like medium shots which was used quite often in the video. Medium shots or close ups are the main types of camera shots used when in the process of making a music video because usually people want to be seen when they rap instead of just rapping in the background. There was a lot of mise en scene used in the video for example as soon as Royce Da 5’9 said 80’s in his first verse randomly he jumped into a white jumpsuit which also went along with the rap genre the way he was dressed. Another really good piece of editing was as they were rapping the lyrics the words they were saying were appearing and they were just hitting them all over the place like when Royce Da 5’9 said “spin em round” he actually spun the words as he said that which made the video really effective.