Our music video we have made for our A2 media studies coursework which was Look At Me Now by Chris Brown is a Rap/R&B. Rap is a huge genre under the subject of music. There are different kinds of rap such as old school or new school. There are different types of rap which appeal to different age groups. Such as rappers like Slick Rick or Foxy Brown appeal more to an older age around aged around 30 and above whereas rappers which are around now such as Drake, Lil Wayne and Trey Songz appeal to the younger group aged from around 16-29.The target audience for our rap video would be around 55% male and 45% female. There are two reasons why i say this music video is more towards the male side in the target audience, one reason to why i say it is more of a male song, which is because there aren't any women at all rapping in the video and three guys are and quite a few women are involved in the video. The reason why i say there is only a 5% difference between male and female is because the beat is more of a slow dancing beat which women usually like more then men. Just like any other rap video it all depends on money, women and cars and some talk about guns and crime. Ours is a of mix, it's a little about women, money and guns. There are many channels which might actually play our video which are channels like Flava, MTV Base or Channel AKA. The reason why this type of music video would be most likely to show on these channels are because these channels mostly show hip hop/rap and R&B songs. The target audience under the rap genre has changed alot ever since back in the days. Before when rappers like 2Pac were around they would rap mostly about their lives which appealed to everyone whereas nowadays you either like rap or you hate it. It isn't really aimed directly at someone.
There are four of the seven types of people who our video would appeal to. The four types of people are video appeal to are Explorers, Aspirers and the Mainstream.
The Explorer
The main aim of our music video to Look At Me Now - Chris Brown is to promote the rappers who are shown in the song. The same applies to any other group who are creating a music video. For us, not only does it promote Chris Brown but it also promotes the three rapping in the music video who are Tignatius, Tinie Turban and SK. The explorers are then the ones that discover the new things which have been added. Not only did it have our own lyrics, but each of us had our own style when it came to rapping.
The Aspirer
The music video we have made which is Look At Me Now - Chris Brown will majorly attract the Aspirers. The reason to why it will attract them so much is because each of the rappers included in the video each have their own style and look when rapping. Tignatius was more of a dancer when it came to singing and he was wearing casual clothes. SK was more of a laid back style. He had more of a gangsta style when it came to filming the way you saw him rapping about money, guns and women. The way he dressed was more towards the gangsta side, due to the way he was wearing hoodies, Evisu jeans, Hi-Top shoes and flashy clothing. You could clearly tell he was apart of the Middle class group. Finally Tinie Turban, he was dressed more like a boss the way he was all suited up in each of his scenes. You could clearly tell he was apart of the upper class group.
The Mainstream
The reason why our music video is appealing to the Mainstream audience is because the origins of the song already Look At Me Now by the mainstream artist known worldwide Chris Brown. This music video we have made will definitely have a huge audience around the world that this video would appeal to as it relates to most classes.
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