Textual Analysis 2

I’m on one- Dj Khaled

In the video of Im on one by Dj Khaled there are many different camera shots used within the music video. Such as close ups, establishing shots and two shots. To start off with, as you see straight away in the video the credits appear saying who sings the song or who produced it, which also comes along on medium close up shots of the producer. There are a lot of medium close up camera shots used in this video. Medium close ups are used quite frequently in music video because not always does it show all the artists that sing the song. So in this video it has many medium close ups of Drake as he sings the chorus. The medium close ups shows his movement as he raps and it also shows a little of the background. Secondly I will talk about the close ups. The close up shots are used quite a lot especially when Lil Wayne is rapping the camera keeps zooming into his face as he raps in the video. There is also the shot taken near the end of Drake holding that glass which related to the lyrics as he was singing because he mentioned drinks in the chorus. Another close up was shown about half way through the video again as Drake was rapping in one section in the chorus a bottle was being poured into a glass. Finally I will talk about the Establishing shots which were used but not as much as the medium close ups or the close up shots or the artists. There were about three establishing shots used in this music video 2 in which were showing the location they were in. Just by looking at it you can tell they are rich. The other establishing shot I noticed was the ones which were taken in the beginning where Drake just opens the song, there is an establishing shot which shows all his group/crew around him.

Next I will talk about the sound used in the video of Im on one. Straight away, by hearing the tune and the beat to this song you can notice it’s a hip hop/ rap video. Straight away in the beginning you hear the producer saying his name which also shown who the song is actually by.

I will now talk about the Mise En Scene which was involved in the video. All the people in this video were wearing the same sort of things like baggy tops, track suits, hoodies and jeans. The light throughout the whole video was just from light bulbs, no natural lighting was involved. There were a lot of props used in this video to let people know it was a rap video and were trying to make themselves look rich. Such as the gold necklaces, the cups which related to the lyrics, the bottle of Bartenura Moscata wine, the hats and hoods wore by each of the rappers. Finally the location/setting of the video was shown in one of the establishing shots taken in the video showing New York, showing the big buildings but mainly it was set in an apartment where it shown all the other people just relaxing.

There weren’t many types of editing I found in this music video of Im on one by Dj Khaled. The main one really that I found out from watching the music video was at the beginning of the video you saw it raining when you saw Dj Khaled and the lady holding the umbrella’s, that scene was shown at the beginning and it looked as though that video was sort of being rewound at the end of the music video when you see the raindrops moving up instead. This was what made the video very effective due to there has only been 2 or 3 previous videos which have actually had a scene where the video rewinds to what happens in the beginning. In a way you can call a video, which uses this editing technique a unique video

As shown in the video when the artists are rapping in the song you can tell that they are gangsters, the way they use slang in their speech and the way they sound when rapping. The way they acted in the video was in like a chilling mood which also shown they are gangsters which related to the rap genre a lot.

The genre of the music video is hip hop/rap, which you will instantly notice when first listening to the song just by the way it sounds. It was easy to recognise that this song was going to be a rap video just by the looking at the artists who are featured in it and the producer of the video also gave it away that it was going to be rap.